BIIAB Accredited course [ENGLISH] - The Whisky Ambassador

The Whisky Ambassador programme is the original accredited training course about whisky. Having been established for a number of years, it is now being delivered globally. It is a fun and interactive training programme designed specifically for the Licensed Trade, giving staff the knowledge, skills and confidence to talk to customers about Scotland’s national drink. This leads to better customer experience and increased sales. 

The Whisky Ambassador is a one-day programme covering:

• The economic impact of Scotch whisky

• How, when and where it all started

• Where and how it’s made

• Nosing and tasting

• Mixers and cocktails

• Sales and customer service

• Drink less. Drink better

• Other world whiskies

• Practical and written exams

Exam

At the end of our course day there is a practical and written exam. The practical exam is a blind tasting of four whiskies of which you have to recognize at least two. The written exam is a multiple choice exam of 30 questions, of which you have to answer 21 correcty to pass the exam. We guarantee your exam, which means you can retake the exam as often as you need withoud extra costs. 

When you pass

When you complete the course and exam succesfully you can proudly call yourself an Ambassador of this great product! You get a certificate and a beautiful pin to prove this. 

Costs

This fully catered and accredited course will only cost you € 295,00. That is including btw.

So, become an Ambassador and click on the button beneath to book a course near you!